Before the internet exists, Business owners were increasing their audience through printing flyers to market their businesses. Some of them depended on his connections to build new customers. Others were working hard to keep his customers interested. And the richest ones were paying a lot for TVs and billboard advertisements. With no room left for beginners and youth to start their business track.
Then the internet appears and digital marketing started to rise. People could send messages and replies without having to wait days to receive the message. E-Mails were used as a communication tool and a business tool. It became easier to send an offer with a company description to clients you don’t know.
Hence, Search engines appear. We could search about any business name to know its integrity and its experience or maybe searching for something else like an old song or newspapers from centuries before.
The communication circle increased when Facebook was born. All people joined it and it gets easier to communicate with ones who should get your message. Then digital marketing differs throughout years until it became so confusing to determine which type to use and when. We’ve got this down below.
A service that enables you to rank your business at the top of Google search according to the most searchable keywords.
You can use it by including the most searchable keywords in all of your platforms (Website – Facebook – Twitter – etc.) then the engine develops the searching process and puts you in the top of search results. And if you want more guaranteed results, make paid ads on Google Adwords to be the first on search results.
An advanced service of SEO that is 100% guaranteed. Through this service, you would create a paid ad for your website by targeting some words people search about every day that also related to your business industry. The ad will be shown for anyone who searches on those words and he will find your website the first to click.
And it depends on the number of clicks you have, so you pay per click as it’s called.
By this one, you can reserve a custom space on the internet to make a website and publish anything related to your business to reach your audience and make them always interested.
You can use it to increase your targeted audience so you could show your services professionally. Also, It can be used to create ads and SEO as mentioned.
The most important and common tool at all where all of your audience exist and all of your future potential customers too.
It includes all social media platforms like; Facebook, Twitter, Instagram, Snapchat, Pinterest, Tumblr, and so on.
You can use it anytime and all the time. Whether you are starting small and you need new customers, or you already have a big brand name because all of your audience is always there on social media.
Also, you can create social media advertisements to reach your potential customers. You can create it for a specific service you are offering or for the business itself.
It also helps you developing your communication ways with your customers and developing your search engine optimization.
One of the quickest ways to reach a customer and it includes;
- SMS: You can send it to all of your customers to notify them about a new offer or to get their attention for your website.
- Mobile Applications: The core idea of mobile marketing. It enables you to target your customers to watch your ads or others’ ads or you can create an ad that will be shown on other apps and people will see your ads when they use their apps.
- There are also website marketing, social media marketing, and other types that we mentioned before. You can use them here too as people always sticking to their phones so that you will reach your expectations.
Content is the king. Without a valuable content, your audience will be bored and will show no interest in your repeated ads or maybe in your business.
Taking care of your website content will automatically develop your rank at Google search results. And It will give a better impression for your customers that you are professional.
Content will always reflect on your business brand awareness and it will guarantee a long-term profit.
Retargeting means showing your ads to the ones who visited your website and never come back. It enables you to show your ads specifically for them and It will guarantee a successful transaction as they are already interested in what you offer.
As said before, E-mails was the first method of digital marketing and it still works until our day.
Through e-mail marketing, you can send your business offers and services for your potential future customers and there are many tools that help you send thousands of emails with one click.
Digital Marketing is always developing itself, It has many types and forms that help each other to make only one benefit which is marketing your business. It’s obvious that we are in an electronic era where your audience is not taking paper flyers anymore nor setting in front of a TV and doing nothing but watching your ads and also you can’t depend on your current customers for a long time. You always have to develop your business according to the radical changes in our world to do what would satisfy your customer needs not only to satisfy yours.