the importance of content marketing | CORD Digital is the Way to Communicate & Globalize
  the importance of content marketing

the importance of content marketing

The importance of content marketing

 

About content marketing

Content marketing appears in 1980, By Mishlan corporation that a car industry. They provide a new type of marketing tips and advice which is known as inbound marketing. They created a guidebook includes the appropriate speed to keep the car tires safe to last for a longer time. Since that book, many companies changed their strategies in marketing to do the same for their industry.

For instance: Marlboro created an advertising campaign for cigarettes by linking the product with a cowboy character.


Customers and consumers’ changing culture

 

Companies always use advertising sentences like; The least price, The fastest time, The highest quality, and so on. They use phrases like those to attract consumers and encourage them to buy which most of the time doesn’t work well.

When consumers respond to such sentences they discover the big lie; It’s not the highest quality ever, it’s not cost effective, and It’s not really on time. The thing that creates a need gap between expectations and reality is the false calls like this.

So, Instead of just saying sentences, They are changing their behavior in selling products and services starting with setting a clear objective for your business, create high qualified content, and make a competitive edge for themselves to see why consumers would buy from them and not from other competitors.

 

Content Marketing for websites

 

Website content is rated as the most challenging sort of content especially in e-commerce because you have to think about how to advertise the product and differentiate its features.

Your content has to be different, original, and unique. No copy-paste is allowed so that you could grow your business up and rank on the first page of search results.