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The Evolution of the BRAND IDENTITY

Today there are many corporations, products, brands, services, agencies, institutions, and other different firms using (signs, icons, and symbols) or a combination of sign and symbol as a logo. A company’s (LOGO) is a recognition tool for the public to link their services or products to the company. It is a part of a company’s branding. 

As we know that in the logo design it's inevitable that idea will be repeated. But some of them are little too closed for comfort in which some new companies imitate their logos from massive popular brands in order to take some advantages in the market share.

In other words, The terms "brand" and logo" are often used interchangeably. But though a logo can be the symbol of the business identity, it is not the entirety of a brand. In fact, creating a logo is just one small step toward developing a strong brand identity.

Selecting the color of brand identity 

It's worth noting that (Design) is visual communication. How you use color, shapes, and font or organize elements on a website page, email campaign or even a product package will dictate whether or not your brand is perceived as valuable.

How you package your brand affects how your brand is perceived and interpreted. A ‘strong visual branding system’ can make a small company seem more powerful or demonstrate a large company’s strength. The bad design has an adverse effect.

For instance red color screams passion, love, desire, and determination of food. Use Yellow color if you want to get the same results as the color red.

White and Blue are the favorite colors for Medicine Packaging Designs.

Green and brown are The ideal colors of the Mosques. Since they take dominance in the Arab world, green and brown take a lot of space in the Arab citizen eye’s spectrum. So, it is an ideal background for various Mosques because it is visible anywhere.


In order for a branding effort to be successful, a company must first identify its core philosophies, such as its mission statement and values. It's also important to determine your brand's value proposition to the consumer. This is the foundation of building a brand that truly represents your organization.


Moreover, In the same way, beauty is in the eye of the beholder, all value is perceived value. 


In order to  give meaning to your brand:

Choose your design style While Maintain high Professional standards for design


Now that you have a clear perception of your brand and are feeling inspired, it’s time to start translating that into creative design. There are lots of different elements and components that come into play here, from colors, shapes, and graphics to typography.

 Organizing each component and what it can do for your logo will help you take things to step by step, rather than getting overwhelmed with the whole design all at once.

When thinking about your logo shape, the first thing you want to do is pick the right design aesthetic for your brand. There is no one style that is right for everyone and an easy fit for what you want, only what’s best for your brand.

Classic style 

Although Trendy logos can be fun and exciting, they can quickly look outdated. A classic style gives you better staying power and can help you reach a broader audience. This aesthetic keeps it simple and doesn’t venture out into crazy color palettes, graphics or fonts. A classic style tells people that you are reliable and down to earth.

 Or Modern and minimalist style 

Brands often choose a clean and minimalist style to communicate how fresh and modern they are. This style uses a lot of whitespaces, minimal details and simple lines often resulting in sleek, pared back logos. A minimalist and modern style shows your customers that your brand is up-to-date, cool and knows what counts.


Make it symbolic, abbreviation and acronym logo. 

 A modern example would be Apple, Pepsi, and Vodafone. Their business model, built on the symbolic value of their purchase, enabled them to grow into an international brand with several product lines.

Let’s look at the result of the evolution of the most well-known companies in the world and their symbolic logo.

 -Taking a bite out of an apple experiment is how Apple got the current Apple logo.

-Pepsi script logo surrounded by red and blue colors on a white background.

- The distinctive red and white diagram is now the most recognizable symbol of Vodafone.

Indeed, All of them have designed their logo in such a way that people could easily identify with their brand names. This should be your object too.

Furthermore, If you're working to develop your first brand identity for a client, or you're doing this for your own business, it's important to first understand what a brand is and to be aware of what does it take to create one.

Actually, a brand and corporate identity are built over time. You must implement several strategies and tactics to help grow brand awareness and strengthen the brand. 

In the same context. Make sure your company's web site and online reputation match the brand's goals. Also, ensure your websites are mobile and search friendly, load quickly, and contain multiple contact points to connect with clients.

Ultimately, brand value comes down to distinction: your ability to set your brand apart in the industry. You have to be able to tell a better story and it has to be consistent across all marketing channels to remain strong.



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