CRM is a simple definition of Customer Relationship Management
Sales CRM is a tool for managing all touchpoints with prospects or customers throughout the sales process. A touchpoint could be
any interaction both direct and indirect between sales reps and their leads. The tool tracks communication with prospects automatically organizes customer data, sends reminders to follow up with leads, and more.
Essentially, sales CRM software systems simplify the process of lead nurturing. Both administrative tasks and data organization are automated, so you can spend less time on data entry and focus more on building meaningful relationships with prospects.