![It’s no longer effective to just depend on a logo or a graphic identity to solidly brand a product or service. Sound travels much faster than imagery to the brain, and is processed in the same structure where decisions are made. In fact, hearing a sound helps predict what we are going to see as a visual!](https://corddigital.com/images/-391-Sonic-Brand.jpg )
18-07-2021
Sonic Branding
Refers to the sounds or songs associated with a brand, product, or service
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When you compose music, you are attempting to communicate your emotions through the vehicle of music. That involves a very mysterious and yet intricate connection between our feelings and sound. I can tell you from experience that composing music is a wonderful emotional outlet, very different from playing pieces by other composers.