corddigital Sonic Branding
It’s no longer effective to just depend on a logo or a graphic identity to solidly brand a product or service. Sound travels much faster than imagery to the brain, and is processed in the same structure where decisions are made. In fact, hearing a sound helps predict what we are going to see as a visual!

The marketing world talks about sonic branding today, with companies finally realising how there can be much more to the auditive dimension of their brand than a catchy little sonic logo. Yet sonic branding has come a long way before evolving into a holistic perspective for the age of digital media.


Cord Digital