social media networks aren't equal, cause instagram can be a suitable platform for a business but facebook may succeed in achieving engagement for the same business and another business will gain more traction on LinkedIn.
So, you ask yourself now how to choose the suitable platform where you invest your time at?
The best for you is to have at least a presence on each of the major platforms, then you can choose one of them to invest your time at.
Facebook, Twitter, LinkedIn, Instagram, Snapchat, Pinterest, and Reddit.
Through this article, you’ll also know information about what content succeeds on each platform and how to take your social media marketing to the next level.
and here's an overview at each of these networks.
facebook was founded in 2004 at Menlo park, California with 2.45 billion active monthly users.
Some of the main industries on Facebook related to financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses.
Regardless of your industry, you’ll find your space on facebook through the OG social media network.
Some of the main industries on Facebook related to financial services, ecommerce, retail, gaming, entertainment, media, telecom, technology, consumer goods, and automotive businesses.
News Feed refuses business posts, but you can increase your engagement by many ways without investing in ads like joining or creating groups, using a Facebook Messenger chatbot, or using live video.
Twitter was founded in 2006 at San Francisco, California with 330 million active monthly users.
Some businesses succeed on Twitter and gain engagement, especially if your business is related to entertainment, sports, politics, or marketing fields.
On Twitter you’ll find your space to express yourself, your personality and share your own content.
Linkedin was founded in 2003 at Mountain View, California with 310 million active monthly users.
Linkedin will be the best place for you, if you’re looking for a community of professionals and decision makers cause you’ll find more than 61 million users in senior positions.
With that in mind, 44% of LinkedIn users' income is higher than the national median and more than 50% of Americans with a college degree use LinkedIn platform.
There’s unlimited chance for connecting with professionals and decision makers who can create significant changes for your business.
Instagram was founded in 2010 at Menlo Park, California with a billion active users.
Instagram is a suitable platform for visuals, influencers, coaches, creativity, and promoting businesses.
Since posting shoppable posts in 2018, the ROI for product-based businesses has risen and B2B’s can link the product information and sales straight from the gram.
Instagram will be a perfect platform if your target demographic is under 35, cause 63% of users ( male and female ) are between the ages of 18 to 34.
Snapchat was founded in 2011 at Los Angeles, California with 360 million active monthly users.
Snapchat is a suitable platform for content makers, behind the scenes videos, exclusive offers, and influencer takeovers and in case your target demographic is young, cause 13-year-olds are the most active age on snapchat, they’re spending more than 30 minutes a day on the app.
Pinterest was founded in 2010 at San Francisco, California with 322 million active monthly users.
The most popular content on Pinterest is fashion, food, decor, wedding, workout and DIY-related pins plus anything with rich visuals.
With that in mind, 81% of Pinterest users are Women, which will be a compelling reason to invest your time in social media marketing on Pinterest if you have female audiences.
And for sure it doesn't mean, men aren’t on Pinterest as 40% of new Pinterest signups are male.
Reddit was founded in 2005 at San Francisco, California with 430 million active monthly users.
Reddit is well known as “the front page of the internet.” And according to Alexa rankings, Reddit is one of the top 20 most-visited sites.
Reddit is a mixture between content and community, with more than 150,000 communities related to every topic you can imagine.
There's a room for every brand and business and what really matters is finding the fields where your potential customers are active in.
Tiktok is well known as “the leading destination for short-form mobile video.”
The company mentioned that their responsibility is to inspire creativity and bring joy.
TikTok is on the way to reach 1.2 billion active users per month in 2021 which make the application ranking the #1 breakout app in 2020.
Those users are highly engaged as of January 2021, time per user spent on TikTok exceeded that for Facebook.
With that in mind, time spent on TikTok grew 325% year over year.
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Source Search Engine Journal
