corddigital How to create a marketing plan
marketing plan

First of all: What's a marketing plan? 

Everything you do if you do it without a plan can lead you to a place you don't want to, you can lose from sight your main goal or you can be walking through a path that is not leading you anywhere. In case of a business even your enterprise is tiny you need a plan to make it grow.  

If you want more clients, more profit, if you want to be known by more people you have your goals but you are going to need a plan to make them come true. But it's not only about having a plan but also about having a good plan.

Now more than ever enterprises are competing to get a place so that people can  know them all around the world. If you have a company and you want to compete it's not enough to be there and to be good, you need to have a presence online too. For many companies, mostly the small ones, a presence on line implies a challenge because it is new for them and usually any new thing is a bit scary but as we said before: if you really want to compete and get to the people so that they know your product you need to take this challenge. It won't be easy but that's why you are not going to do it on your own. There are companies such as Cord Digital that can help you because they have the best and more experienced team in this topic. Remember that if you don't have a marketing plan the most probably is that your company fails and never grows at the rate it could.  

There is a marketing company in Egypt that can help you and this company gives these recommendations, so why don't you check the steps you need to have in mind when you make a strategic marketing plan.

  1. Define your business: If you want to be able to get to a certain destination you need to know where you are standing first. You need to know yourself, you need to know your own company. You need to define your brand, what are you doing your product for? What makes you different from other brands? In a few words, know your strengths and weaknesses so that when you go out there to the online business you can stand proudly. For example: you sell clothes: what kind of clothes do you sell? Every season clothes or just one season? If you sell just one season, what kind of clothes are you going to sell only scarfs and gloves? What kind of gloves? Who is going to be your supplier? What market would you like to buy them? These questions are going to help you define your business. Don't forget to make a SWOT chart, it is to say a chart with your Strengths, Weaknesses, Opportunities and Threats.
  2. Know your competitors: there are always other enterprises that offer the same good or service you offer but if you study them quite enough you can even learn from them and if they do something that is helping them to grow perhaps you can do something similar. It's not about copying but about learning. And if it happens that they are doing something wrong you can also avoid doing it before it happens to you. 
  3. Check the pricing policies: Many times as a new company you can offer your products at the price you consider good, you can maximize your earnings by analyzing the market prices. This doesn't mean to know the prices of your competitors but it also means that you need to know the way prices can make people consume a product more or less, that is to say, what is the influence or what would be the influence in the sales in case you decided to make changes in the price. When can you make discounts and gain instead of losing money? You can do this by some tests or with a simulator. Within this point is the fact that you need to anticipate possible changes so that you never make discounts or offers without prevision. 
  4. Define the path to your plan: If your plan is just: 'have more clients' you are missing all the plans indeed because that's your goal, not a plan. A real plan needs to have a kind of step-by-step procedure so that if you do it exactly the way it goes you are going to achieve your aim in a very effective way. So start to write your long term, mid-term and short-term objectives before you hire a company to follow them and improve them. 
  5. Define your distribution policies: You have a plan, but what are you going to do when you have hundreds or thousands, and why not? Millions of clients waiting for your product? And you didn't even make a plan for the distribution. If a client wants your product but you are not able to bring it to him, he is going to look for a similar product or for another product that has the same function, even if your product is better.

There are more things to consider like whether your enterprise needs outsourcing or franchising, multimedia solutions like 2D & 3D Animation, Visual effects or Video production, a great graphic design, a great deal of digital marketing, etc. 

As you can see this is not a one person job and the best thing to do is to contact the experts in order to avoid any mistake. So, you need a marketing consulting agency that knows all the difficult stuff. Cord Digital can help you with the best marketing strategy so that you can just focus on your business and the profits.

What you have to pay for this kind of service can not even compare with the benefits you are going to get. So, what are you waiting for to make your company grow as it never did. Compete for real with the big ones and go and get as many clients as you can. 



Cord Digital