Analyze and Abstract
When you start any campaign or project, you should have a full understanding of the field that you’re working in, which requires situation analysis, good information, and analysis of that information. Our strategic marketers get inside the core of your business and your competitors, as well as work on the approach which focuses on
What your business is seeking to do
How to do
What are the general findings
What are the requirements that help that business grow
What the conclusion that will be reached
What are the implications of these
Any business, project campaign. Etc... Is like
Problem… Aim… Objective… Framework… Method
When we set objectives, we aim to make them SMART,
That means to be Specific, Measurable, Achievable, Relevant, Timed
Strategize
Strategies and tactics are the means by which the objectives are achieved and it’s not easy to distinguish between them. Cord Digital team will help you to distinguish between strategies and tactics. Our upstream marketers act as decision-makers in order to implement broad and long-term strategic plans, and our team are very detail-oriented, and together, we represent the marketing communication activities.
Create and launch
In marketing communication, content is the king, and the design is considered to be the key element that attracts the visitors of the website or social platform to read the content. In Cord Digital, our professional authors who are highly academicly educated, together with our talented graphic designers, are dedicating their time to allow you to appear in a unique way, expand your brand, and to become a leader in your industry. Digital marketing is dynamic, so we get your unique story into influential places with the right timing. Choosing the right time to launch and publish is considered an essential criteria for success. Cord Digital makes your brand relevant and credible.
Optimize and Convert
In Cord Digital, maximizing search engine traffic and improving lead conversion, are our passion. We guarantee to optimize your business search engine and to convert your visitors to promoters, by our professional SEO, CRO, and Social media specialist, Content Creators, collaborating with our upstream marketers
Promote
One of the most important steps in marketing communication is how to translate your objectives, strategies, and tactics into actions, which means how to make people aware of your brand and take an action like “purchase or use”, plus maintaining them daily and encouraging them to be promoters of your brand.
In Cord Digital, we have varieties of professional techniques to promote your business.
Insight
The deep insight that you’ll find in Cord Digital through measuring all aspects of the market, campaigns, your existing clients and potential customers will allow your company to increase the ROI
Control
In Cord Digital, we are carefully monitoring, evaluating, and controlling your campaigns. We believe that adjustments should be made as necessary, throughout the campaigns’ period, not just at the end, Cord Digital reviews your KPIs & Metrics and Fine-tunes your campaign to reach the result you need.
The IMC Profile has 9 DIMENSIONS
- Promotional Mix Integration
- Promotional Mix with Marketing Mix integration
- Creative Integration
- Intra-organizational Integration
- Inter-organizational Integration
- Information and Database Systems Integration
- Target Audience Integration
- Corporate and Unitised Integration
- Geographical Integration
Globalize
Cord Digital believes that when you are dealing with any marketing and advertising campaign, you have to think globally but act locally to suit the local culture and responsiveness. Cord Digital is your way to achieve that concept.
Intermediate
Another part of Cord Digital Company is Outsourcing & franchising, by the partnership with ESMO.s.r.l in Italy; we’re considered your link and the third party which allows you to bring the greatest Italian franchise licenses and providing the service of private labeling to the Egyptian industrials