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Pinterest recent search trends show people are interested in travelling more than ever before.
Pinterest’s last report on recent search trends shows people are more interested in travelling now than before the pandemic and they’re searching for travel-related topics more now than at any other point in the site’s history.
And here’s a look over the company’s new report.
Travel searches on Pinterest Percentage show an increase of up to 60% year over year compared to 2019, which shows a percentage up 40% and GlobalWebIndex shows that 7 in 10 people are planning for a vacation this year.
No opportunity for marketers to reach travellers on Pinterest and travel is a deep category, so let's take a look into the data for more information on what travellers are searching for.
Eight types of travellers and trending travel searches on Pinterest
- Rural tourists
- Outdoor enthusiasts and adventurous
- Digital nomads
- Bucket listers
- Culture chasers
- Food lovers
- Memory makers
- Weekend travellers
Those audience personas have a common desire for more effective travel experiences.
Rural Tourists
Rural tourists like going away from crowds and seeking open places, like small towns with unique shapes.
Compared to 2019, Pinterest showed:
- An 80% increase in searches related to rural travel topics.
- An 85% increase in searches for the countryside.
- A 75% increase in searches for lake houses.
Outdoor Enthusiasts and adventurous
During covid 19 and warnings to stay indoors, people show increased interest in outdoor adventures and travel inspiration places like Montana, Lake Tahoe, and Tanzania.
Compared to 2019, Pinterest showed:
- A 150% increase in searches for national parks.
- A 30% increase in searches for hiking.
- A 65% increase in searches for surfing.
Digital Nomads
Digital nomads endeavours are most likely to combine their work-life with travel by taking all their commitments on the road, and they’re interested in places like Puerto Rico and Hawaii.
Compared to 2019, Pinterest showed:
- A 50% increase in searches for digital nomadism.
- A 1.6x increase in searches for nomad trailers and campers.
- A 1.8x increase in searches related to small businesses.
How can travel marketers utilize this data?
Pinterest shows three suggestions:
1- Discover new trip ideas with destinations based on personal passions.
2- Introduce practical tips which help travellers in their new adventures.
3- You should target any of the eight travel personas with Pinterest Ads.
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Source Search Engine Journal
