Weekly Marketing Newsletter

12-09-2024

You can now stream video games to Facebook Live from your PC

Facebook announced a new Android-based feature, which would help you to stream more video games to Facebook Live from your PC or Laptop.

It's worth mentioning that Game streaming is something that everyone working in the streaming video wants a part of, and now Facebook Live can stream Android video games (and other apps) via the BlueStacks desktop emulator for PC, Laptop and Mac.

Actually, The new integration is pretty smart, and while it was previously available for "Twitch" which is the world's leading live streaming platform for gamers owned by Amazon, the addition of Facebook Live support means mobile games streamers can potentially reach a different, more varied audience than they might encounter on Amazon’s more gamer-centric streaming network.

"With this new magnificent feature, you can stream yourself playing the game. This means that the webcam connected to your computer is recording you, and also the app’s screen is being recorded. While a similar setup is available on Twitch and YouTube Gaming, it will just be available on Facebook" Erny colony explained.

It's worth noting that you can tweak your layout, too, customizing how viewers see your game stream, with all configurations designed to appear in the square aspect ratio in order to work best on mobile. Moreover, this feature will maximize the interaction between diverse people and users and also this criteria including how many are watching, the live chat from FB and Likes.

Google Maps will let you share your location with friends and family for a specific period of time

Google Maps announced yesterday a new feature to allow you to share your location with others, according to reports.

The new feature comes at a time when Google has been rapidly adding expanded functionality to its Maps application like (Duo and Photos) at São Paulo in Brazil.

Now Google is launching a new feature on Google Maps application, aimed at helping you better plan your vacations and other travels. The iOS and Android app pull in a combination of data from Google Maps and crowdsourced contributions from other travelers, in order to offer a personalized travel guide that helps you avoid the traffic jam and keep track of your day trips, reservations, points of interest, tourist attractions, restaurants and more.

It's worth noting that Google Maps will let you tell your friends where you are and give them directions to your location. It will also let you pick a special friend like a "family member or your colleague, for example," to share your location in the long-term.

LinkedIn reform timeline with Trending Storylines section

Looking for a new job is getting easier. Linkedin yesterday launched a new job search feature right on its timeline.

The Linkedin firm is debuting a new feature called "Trending Storylines" personalized news clusters based around topics of the moment, composed of content from outside LinkedIn’s walled garden coupled with related writing published on LinkedIn itself.

It's worth mentioning that LinkedIn the massive social network for professionals has long been working on ways to get its 465 million users and 106 visitors to stay on the site longer and use it for more than simply looking for jobs and quick networking exchanges.

Instagram gains 1 million monthly advertisers

Instagram follows up on a year of rapid growth with news that 1 million advertisers are active monthly on the photo-sharing app, up five times from a year ago.

Instagram the popular photo-and-video sharing app continues to grow rapidly and can now boast one million monthly active advertisers.

In the same context, the Facebook-owned company said on Wednesday. The number of marketers on Instagram has risen steadily alongside the number of "business profiles" on the app, which allow companies to share contact information and directions, as well as to message directly with people via Instagram. There are now 8 million business profiles on the app, up about five times since September.

It's worth noting that the rise in marketers can be attributed in large part to Instagram's focus on catering to small businesses, which make up the majority of Instagram's advertisers, and its growing suite of free business tools. Most business profiles are by firms in the U.S., Brazil, Indonesia, Russia, and the U.K.

In announcing the news on its blog, the photo-sharing app suggests brands are flocking towards it in order to gain more advertising through it.

Amazon to Buy Souq.com stocks according to reports

Amazon completes its acquisition of Middle Eastern Leading e-commerce firm Souq.

Indeed, Amazon has completed its acquisition of e-commerce giant Souq.com, which was first announced that the bargain negotiation stopped during January because Souq refused the price of the bargent, according to a report from Emirates's news site "The National".

Though the American based e-commerce company has been more or less successful in penetrating every region worldwide, it still has miles to go before gaining a strong foothold in the Middle East region and Africa.

Reportedly, Amazon users can now log on to Souq.com using their Amazon credentials. Both companies plan to come up with more products and offerings in the Middle East region.

It's worth mentioning that Souq.com was initially an auction site linked to internet portal Maktoob. In 2011, Souq.com changed its model to an online shopping site similar to Amazon.com with a marketplace and retail items for sale on its platform.

Google reform its advertising policies after Britain ads scandal

Google company has promised a wide-ranging overhaul of its advertising policies in response to a growing boycott of the company’s platforms from leading brands and advertisers in the UK on Wednesday.

“We have strict policies that define where Google ads should appear, and in the vast majority of cases, our policies and tools work as intended. But at times we don’t get it right," Philipp Schindler, the company’s chief business officer explains.

“Recently, we had a number of cases where brands’ ads appeared on content that was not aligned with their values. For this, we deeply apologize.” says the company’s CBO Philipp Schindler as he announces tougher stance on the hateful, offensive and derogatory content.

“Starting today, we’re taking a tougher stance on hateful, offensive and derogatory content,” Schindler says.

It's worth mentioning that many of the companies involved in the boycott had discovered that their advertising spend was being used to place banner adverts over its platform videos from groups such as Britain First, indirectly funding extremists and damaging the prestige of their brands.